Luke Marshall
Hi! I'm Marshy, a growth nerd who hoops with old men, opines on technology, and networks like a mofo.
What I've been saying View all →
Luke Marshall
·2009: it's all about growth hacking 2011: social media IS marketing 2013: something, something, global water cooler + you're not twitter-wazzing 2015: you can't build a brand without paid ads 2017: if you're not working with influencers do you even have a business? 2019: your brand needs purpose and empathy to be authentic 2021: yes - but what's your NFT strategy? ... 2026: it's all about havin...
On YouTube View all →
crash course on the value of marketing brings for small business owners (+ my guns at the end)
The newsletter
AI versus Marshy
My weekly-ish take on AI, growth, and what it's like being a human in tech. Sometimes useful, sometimes just me ranting. You'll know which is which.
Recent newsletters View all →
AI versus Marshy 77 - what's been rattling through my brain the last 10 years
Hey readers, I think I'm getting some voice back. I feel motivated to keep sharing, and while a good writer just writes, it feels good to know I have a lot more to say and an outlet I've been chipping away at that I own. A couple of editions ago I opined on what's happening to the working life as I know it because I can see what's coming and know there isn't room for how the present world is thinking about things. I'm a proverbial canary in the coal mine - my dusty beak padding into the darkness
AI versus Marshy 76 - building a focus tunnel
AI versus Marshy 76 - building a focus tunnelgoing down the rabbit hole of building a custom tool on my mac for battling distractions with ADHD Heya! I had some great responses to the last newsletter - and it was good to know I'm not the only one posturing on this. I’m going to get into the weeds on a thing I mentioned: focus_tunnel. Focus_tunnel is some tooling I've put together for myself to combat my ADHD traits. I'm prone to distraction. Squirrel! 🐿️ See? As a knowledge worker this is bad. I
AI versus Marshy 75 - Reconciliation
AI versus Marshy 75 - Reconciliationthe best thing I can do is act in a way that makes things happen instead of reacting to a world that doesn't know what's happening... I went to a Roman Catholic school and learned a sacrament called ‘reconciliation’. It was also called penance - and what you did at some intermittent amount of time - would be to visit a box and reveal to the priest who's sitting behind the curtain your sins, and be awarded some prayers to say that would reconcile the bad things
AI versus Marshy 74 - catch-up edition
AI versus Marshy 74 - catch-up editionWhere you been maaaan? Hey fam,Six months.That's how long I've been quiet.In AI terms? I’ve basically missed a Jurassic park. I’m still not sure how I feel about AI-generated imagery for the sake of it, but I’ll see how things go over time I’ve still been following the space like a madman. Building solutions for my clients, bingeing YouTube, and picked up a part-time gig doing early-stage marketing recruitment at Pointer, and trying to buy a house while wran
AI versus Marshy 73 - OpenAI is this generation's MySpace
Hey readers,We’re now two weeks away from ChatGPT being 3 years old.It’s safe to say awarness is close to “your uncle telling you to buy bitcoin” stage now.I’ve done my best to cover it.Partly out of morbid curiosity, partly out of bemusement, and partly out of the belief that this technology is (eventually) going to fundamentally change everything.Yet clashing with that belief is a recurring question:“Are we fucked?”Why does it keep popping up?Well - have you seen the movie The Big Short?It's a