I told them what
weneeded, but they’re
notreally getting it.
This agency isn’t
giving us what we
need.
They said they could do this
but I’m beginning to wonder
if they evenknow how
to do marketing.
I’m Luke - a growth
marketingstrategist.
This is a senior and pragmaticleader that can roll the
sleeves upand get a marketing team startedand/or in
shape.
People like me exist becausescaling organisations are messy -they
need fast decision makingand broad and in-depthknowledge of
how marketingactually works.
This is combined with deepknowledge of tech - that get
things going with no-code, data-informed entry points,
andautomation.
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Marketing professional with 15+ years of
experience acrosstechnology, sales, client
services, and agencies.
Curious, driven, and natural communicator
who relisheschallenge, unconventional
approaches, and convincing those around
me to play and collaborate better.
Worked a combination of permanent and
consulting rolesacross start-up/scaleups, big
tech (ex-Google and ex-Meta),corporates,
Nonprofits and coaching programs.
› End-to-end digital marketer / ideation and strategy, journey mapping,automation, copywriting, landing pages, tracking and reporting, image editing,webinars, personalisation, email, buying and optimisation.
› Leading teams / growing, mentoring, and coaching small-to-medium sized teamswith a digital and technology focus.
› Relationship building and partnerships / finding, connecting, and collaboratingacross sectors and markets to create win-win scenarios. Expertise in businessdevelopment and go-to-market strategy.
› Data patterning and commercials / turning trends into actionable businessstrategy. Mapping accounts and revenue to drive growth.
› Innovation and strategy / translating a brief, discovering and defining a problem,and identifying how it can be solved, and then orchestrating it through individuallyor with a team towards an outcome.
› Storytelling and thought-leadership / expert communicator across all levels -from informal stand-ups through to C-Suite and Board updates.
› Process building and reporting / Performance reporting, systematisation,relationships management, and managing digital workflows and processes.
› Writing, visual design, and comms / able to craft copy in various online / printformats, write proposals, speaking notes, and for online, and briefing creative teamswith an eye for aesthetic and format.
Deep experience in pitching, storytelling, teaching, and professional speaking.
Topics include digital transformation, marketing, lived experience with mental health,no-code, and technology trends.
Notable engagements:› Unilever Vietnam Digital Innovation Day - keynote speaker on behalf of YouTube APAC› Lived Experience with Mental Health in the Workplace - Jobs Australia Mental Health Day 2018› Startup Victoria - Success Series: Digital Marketing 2021
Complementary lunch and learns available for any service provider, accelerator,educator, or member association. Learn more.
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Trainer, facilitator, and startup coach with expertise in growth marketing, startupfoundations, technology, no-code, sales, go-to-market, innovation, working with AI,and personal brand.
Have previous taught, run workshops, or programs with:
+ more
Training programs can either be delivered with existing content or designed basedon a brief and intended audience.
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- If we haven’t met:
- We do a Big Fast Value call - 15 minutes designed to connect, andgive you as much tech, marketing, and sales expertise as possiblewith a no-pitch policy
- There’s no further engagement unless you’ve me me AND you ask
me for more help after meeting
- If we have met:
- Set up a 30min discovery chat
- If there’s a fit:- I’ll provide a solution outline and how a solution can work on thecall
- If there isn’t a fit:
- You’ll receive 1-3 referrals to my network of developers, socialmedia, SEM, SEO, ecommerce, and other specialists
- You’ll receive a quote with itemised deliverables and outcomes
- Projects usually run for 3-6 months depending on the needs of theorganisation and the type of engagement
- Project types and ballpark rates:- Audit/investigation
- $5-15k- Bespoke training - $5-20k- Discovery + 12-month strategy
- $15-25k
- Set up a marketing function within a new venture
- $25k-$50k+
- Public speaking - free for charity, $3-5k for corporate
