An invitation to my
Referral Partners Program.
If you’re arriving at this page, you’ve either come to my website and your curiosity has led you here, or you have been personally invited by myself.
Either way – I’m seeking to reward your curiosity.
I advise businesses on:
Digital strategy. I work best with businesses that are established, have capacity for more growth, and have a small or non-existent marketing team.
If you compete with me in this service area or work purely in marketing strategy, I’m afraid I’m unable to help you.
If you do not compete with me in this area, I would like to offer you a way to deepen your existing client relationships, help them grow, and increase the profits in your own business.
Here is what you confirm:
- You have an existing base of clients you service in a CRM or list and a way to distribute a message to them (typically email software, but I’m quite happy to facilitate an offer with direct mail too).
- Your services can't include marketing strategy. I'm happy working with web designers, software developers, and traditional marketing services like print or direct. It works even better if you're in financial services, legal, IT, or other commercially-focused services that aren't marketing at all.
Here is what I will do:
- I will craft an exclusive offer for your existing clients. It will not compete with any of the existing services you offer. This offer will be crafted by me and my team, and will include copywriting, a deep understanding of how your clients work, and provide value upfront. The offer will be put into well-designed marketing materials that detail the exclusive offer, and written in a style commensurate with your own brand, approach to business, and tone of voice. It will also be completely subject to your approval.
- I will help you distribute this offer to your client base, with any costs related to distribution covered by myself.
- If any of your existing clients take up my exclusive offer, I guarantee they will be looked after, and assisted with my marketing services. I will also reward you financially for this warm introduction, and while I’m not comfortable putting the specifics on a webpage, I will recognise your generosity and reward it for any commercial benefits they bring to my business.
FAQ
- Q: Why are you offering this?
A: In my world, warm introductions to businesses simply work better. The time and cost it takes me to attract, source, and vet ideal clients is high. There’s also no guarantees as these clients have usually comefrom unknown sources.
I prefer working with businesses who are already working with clients they enjoy working with, and believe they can be serviced in ways that don’t compete with them.
- Q: How do I know this isn’t going to take away my clients?
A: See the top of the page, I do not want to work withbusiness who compete with me. I only want to work with businesses that don’t offer the service I’ve mentioned above.
I also want you to trust that this approach works for you. I’m happy to talk through details via a call, but also keep in mind that this offer can go to a small percentage of your clients first, or even to a list of clients you’ve worked with in the past, but haven’t had much recent contact with.
It’s entirely up to you, and you have final approval on any marketing materials and offers that go out.
- Q: Can I trust you?
A: I started my business at the end of 2019 and am scaling quickly. I’ve worked in sales and marketing for the last 13+ years for some of the biggest companies in the world. You can look me up on LinkedIn and please feel free to ask around (I encourage you to do your homework).
You have total control over what is offered and whom it goes to.
I adapt my approaches to your comfort levels and am happy to cooperate.
- Q: What about my data?
A: As an experienced digital marketer I’m very aware of data privacy and the requirements that go along with it.
I do not want access to your list, your website data, or any other data that puts your business at risk. I’ve described the clients I work with, and obviously want to understand that you work with similar clients that are appropriate for my services.
Beyond that I’m happy to simply provide my marketing materials, instructions on how to set them up and deploy (if you don't know how), and reduce any friction points or effort that's on your side.
Any clients that see my offer and choose to work with me are logged, and that information is then used to reward you. Depending on scale, a third-party referral service can also be used - such as Harvey Pence, here's a referral link.
- Q: How will I be paid or rewarded?
A: This can be set up in many ways and is built to benefit you. If the Referral Program helps both of us, it’s in my best interest to preserve the relationship and keep it going.
Any uptake of my exclusive offer can be tracked and is visible on both sides via an agreed system or Harvey Pence.
It’s also a small industry and I am seeking long-term partners – not relationships to burn.